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Articles: Motion design
Written by engineers, for engineers and shop owners.
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Explainer animation for machines: how to write the scriptHow to script a 60–90 second explainer animation for a machine or industrial product: problem, how it works, key benefit, proof and call to action.
Oct 25, 2026 · 2 min read
Motion design
Motion design and 3D product animation: when to use itWhen animation beats filming for industrial products: explainer videos, 3D animation from CAD, logo animation, formats like Lottie, and how a project runs.
Oct 9, 2026 · 6 min read