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DOWNWAY

Paid ads

Ads for people already searching for what you sell

We build and manage Google Ads and Meta (Instagram and Facebook) campaigns focused on qualified leads, not likes. Every ad lands on a page built to convert, and each month you get a plain report: how much you spent and how many leads came in. Monthly management with no long-term contract; your ad budget is paid directly to Google and Meta.

Talk about adsHow we work
  • Google + Metasearch, PMax and remarketing
  • By leadmonthly conversion report
  • Landing pagesone page per ad group

What we deliver

DeliverableFiles and formats
Campaign structureSearch, Performance Max, remarketing and Meta audiences
Keywords and audiencesB2B buying terms, negative keywords, geographic targeting
AdsCopy, graphics and short videos for each campaign
Landing pagesThe right page for each campaign, with a form and quote request
TrackingForm and call conversions in Google Ads, Meta and Analytics
Monthly reportSpend, leads, cost per lead and next changes

Drawings in mm, inches or dual-dimensioned (mm / in), to the standard on your title block.

How it works

  1. 1

    Diagnosis

    What you sell, to whom, where, and what a new customer is worth.

  2. 2

    Setup

    Accounts, conversions and landing pages ready before the first dollar is spent.

  3. 3

    Campaigns live

    We start with a test budget and adjust with real data.

  4. 4

    Management

    Continuous adjustments and a monthly lead and cost report.

Who it's for

  • Companies that already have a website and want more quote requests
  • Teams already running ads without knowing their cost per lead
  • Businesses whose product or service people actively search for

Who it's not for

  • Anyone who only wants more followers and likes
  • Stores with thousands of SKUs that need marketplace management

What is different in B2B

Sales cycles are longer, searches are fewer but better qualified, and several people take part in the decision. The number that matters is cost per qualified lead, not cost per click, and every ad has to land on a page that answers the buyer’s questions.

What you see every month

Metric Why it matters
Spend What was paid to Google and Meta this month
Leads Forms and calls that came from the ads
Cost per lead What each lead cost, per campaign
Next changes What changes next month and why

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FAQ

How much do we need to spend on ads?

The budget is agreed with you and paid directly to Google or Meta. We help you pick a safe starting amount and only scale when the cost per lead makes sense.

Is there a contract term?

No. Management is monthly and you can cancel at any time.

Google or Meta?

In B2B, Google usually brings leads closer to buying because people are already searching. Meta helps you stay top of mind and reach audiences by profile. They often work together.

Live projects 18 projects

See how each business gets its own online presence

Real websites for different markets and goals. Open the pages, explore the experience and see how each offer is organized.

Meet all partners

Related

How we work

What to send to get started

You do not need a finished brief. Tell us the result you want, which service you are considering and whether you have a key date.

  • Primary goal
  • Service or channel of interest
  • Deadline or key date
Talk about ads

What does a new customer cost you?

Tell us what you sell and to whom. We show how we would structure the campaigns and what to track from day one.

Talk about ads