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DOWNWAY

Social media

Social profiles that show your company is active

Before signing a deal, buyers check your LinkedIn and Instagram. We keep your profiles active with 3 posts a week and stories about products, projects, technical tips and behind the scenes, from a monthly calendar you approve before anything goes live. Monthly service with no long-term contract.

Get active profilesHow we work
  • LinkedIn + Instaindustrial B2B
  • On the floorreal photos, not stock
  • Calendarapproved before posting

Our Instagram

What we are posting

The same work we do for clients, on our own profile: carousels, reels and case studies. Tap a post to open it on Instagram. Most posts are in Portuguese.

@downwaybr · FollowUpdated Oct 26, 2026

What we deliver

DeliverableFiles and formats
3 posts a weekGraphics, carousels and short reels with captions
StoriesLight day-to-day presence: shop floor, deliveries, news
Monthly calendarTopics and dates approved by you
LinkedIn and InstagramContent adapted to the role of each network
Monthly reportReach, engagement, profile visits and messages received

Drawings in mm, inches or dual-dimensioned (mm / in), to the standard on your title block.

How it works

  1. 1

    Profile review

    What exists, what works and what is missing.

  2. 2

    Editorial line

    Topics, tone of voice and visual identity for the posts.

  3. 3

    Calendar and approval

    Every month you approve the posts before they go live.

  4. 4

    Publishing and report

    We post on the agreed days and show the month's results.

Who it's for

  • Companies with dormant profiles or occasional posts
  • Manufacturers who want to show facilities, team and deliveries professionally
  • Businesses that want to stay top of mind between purchases

Who it's not for

  • Influencer campaigns or buying followers
  • 24/7 customer service through social channels

Content that works for B2B

  • Behind the scenes on the shop floor
  • Products in use and delivered projects (with customer approval)
  • Technical tips that help customers choose or use better
  • Team, training, trade shows and company news

LinkedIn and Instagram play different roles

LinkedIn is for decision-makers and more technical, corporate content. Instagram shows day-to-day work, products and a company in motion. Every post is planned for the role of its network instead of posting the same thing on both.

Articles about this service

FAQ

Do you take the photos and videos?

We use the photos and videos you send and tell you what to shoot on a phone. For on-site productions, see video production.

Is there a contract term?

No. It is monthly and you can cancel at any time.

Do you reply to comments and messages?

We monitor comments on published posts. Sales messages go to your team, because they are the ones who close deals.

Live projects 18 projects

See how each business gets its own online presence

Real websites for different markets and goals. Open the pages, explore the experience and see how each offer is organized.

Meet all partners

Related

How we work

What to send to get started

You do not need a finished brief. Tell us the result you want, which service you are considering and whether you have a key date.

  • Primary goal
  • Service or channel of interest
  • Deadline or key date
Get active profiles

Are your profiles dormant?

Send us your LinkedIn or Instagram link. We return what to show first and a sample calendar.

Get active profiles