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Articles: Paid ads
Written by engineers, for engineers and shop owners.
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Meta Ads for local businesses: clinics, gyms, restaurants and shopsHow local businesses can use Instagram and Facebook ads: location targeting, offers, creatives that work, WhatsApp campaigns and what to measure.
Oct 26, 2026 · 2 min read
Paid ads
Performance Max vs Search campaigns for B2B: which to use?When B2B and industrial companies should use Google Search campaigns and when Performance Max makes sense: control, data needs, conversions and risks.
Oct 26, 2026 · 2 min read
Paid ads
How much should a small industrial company spend on Google Ads?A practical way to set a first Google Ads budget for a small industrial or B2B company: clicks needed, cost per click, test period and when to scale.
Oct 25, 2026 · 2 min read
Paid ads
Track WhatsApp clicks as conversions in Google AdsHow to measure WhatsApp button clicks as conversions in Google Ads and GA4, what they can and cannot tell you, and how to connect them to real sales.
Oct 25, 2026 · 2 min read
Paid ads
Landing pages for Google Ads in manufacturingHow to build a Google Ads landing page for B2B: match the ad, show proof, short form, tracked WhatsApp and what to leave out.
Oct 20, 2026 · 2 min read
Paid ads
Negative keywords for machine shop Google AdsPractical negative keyword lists for machining and fabrication campaigns: what to block and how to review monthly.
Oct 20, 2026 · 2 min read
Paid ads
Google Ads for B2B: how to get qualified leads, not clicksHow to set up Google Ads for B2B: conversion tracking, match types, negative keywords, landing pages and the numbers to watch every month.
Oct 9, 2026 · 6 min read