Redesign a website without losing SEO visibility
A redesign can change the design, platform or site structure, and each change can affect search signals. Before launch, map pages that earn traffic, keep useful URLs where possible, redirect changed addresses one to one and monitor errors after release.
Guilherme Rodrigues ItinoseUpdated 1 min read
Key takeaways
- Keep valuable URLs and redirect pages that truly move.
- Ask only for information that helps assess and route a request.
- Explain timing, next steps and how files will be handled.
Inventory URLs and performance
Export URLs, clicks and impressions from Search Console and conversion data before work begins. Flag pages with links, traffic or leads. Keep those addresses when the content still serves the same intent. Review pages with no demand, duplicates or obsolete content instead of deleting everything blindly.
Export URLs, clicks and impressions from Search Console and conversion data before work begins. Flag pages with links, traffic or leads. Keep those addresses when the content still serves the same intent. Review pages with no demand, duplicates or obsolete content instead of deleting everything blindly.
Plan redirects before launch
Plan redirects before launch
Map each old URL to its closest new equivalent. Use a 301 redirect for moved content; do not send every old page to the homepage. Remove chains and loops, and update internal links, canonicals, sitemap and hreflang. Test a sample of routes before changing DNS or platform settings.
When to outsource this
- The team needs help migrating the website or structuring its quote workflow.
When not to
- The change has no inventory, owner or acceptance requirement.
FAQ
Does every old page need a redirect?
No. Redirect removed URLs to equivalent content; keep stable URLs when a page remains valid.
Should I require a drawing for a quote?
No. Make attachments optional and offer another way to explain the request.
Let's talk about your project
Tell us what you need. We reply within 1 business day with next steps and a fixed-price proposal.
