Machine shop website: 10 things buyers look for before sending an RFQ
Buyers visit a machine shop website to check if the shop can make their part. The site should show processes and machine list with work envelopes, materials, typical tolerances and finishes, industries served, quality certifications and inspection equipment, real photos of parts and the shop, lead times and an easy way to send a drawing for a quote.
Guilherme Rodrigues ItinoseUpdated 2 min read
Key takeaways
- Buyers look for capability first: processes, machines, materials, tolerances.
- A machine list with work envelopes answers the 'can they make it?' question.
- Real photos of parts and the shop beat stock images.
- Quality and inspection equipment build trust with engineers.
- The drawing upload or WhatsApp button must be on every page.
An engineer with a drawing visits your site with one question: can this shop make my part, to my tolerance, on time? The site should answer it in under a minute.
The ten things buyers look for
- Processes: turning, milling, 5-axis, grinding, EDM, sheet metal, welding.
- Machine list with work envelope, axes and controller.
- Materials you machine regularly: steels, stainless, aluminum, plastics, bronze.
- Tolerances and finishes you hold routinely.
- Industries served: automotive, food, oil and gas, agriculture.
- Quality: certifications, CMM and inspection equipment, reports provided.
- Real photos of parts, machines and the team.
- Lead times and quantities: prototypes, small batches, series.
- Engineering help: CAD, reverse engineering, DFM suggestions.
- A fast way to quote: drawing upload and WhatsApp on every page.
Structure that works
| Page | Purpose |
|---|---|
| Home | Capability summary and quote button |
| One page per process | SEO and detail |
| Machines and equipment | The capability proof |
| Quality | Trust for engineers and buyers |
| Industries | Relevance |
| Quote / send drawing | Conversion |
We build industrial websites for machine shops that bring RFQs, not just visits. See industrial websites and our page for machine shops.
When to outsource this
- Your website is a single page with a phone number
- Buyers ask basic capability questions before every quote
When not to
- You only work for two or three captive customers and do not want new ones
FAQ
Should I show prices?
Rarely for job shops. Show lead times, minimum quantities and how quickly you quote instead.
Can I show customer parts?
Only with permission. Generic parts or your own products show capability without breaking NDAs.
Does a machine list really matter?
Yes. Engineers check envelope, axes and spindle specs to know if the part fits.
How do I get found on Google?
Pages per process and material, local SEO, a Google Business Profile and fast, mobile-friendly pages.
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