Engineering firm websites: showing your work when everything is under NDA
Engineering firms can show their work without exposing client data by publishing anonymized case studies (industry, challenge, approach, result), process descriptions, capability pages, generic or self-made examples, aggregate numbers and, whenever possible, approved logos or testimonials. Ask permission early in each project so publishing is planned, not improvised.
Guilherme Rodrigues ItinoseUpdated 2 min read
Key takeaways
- Anonymized cases tell the story without client names or drawings.
- Show the process: how you work convinces engineers.
- Use your own example models to show drawing quality.
- Ask for publishing permission at the start of each project.
- Aggregate numbers (parts drawn, projects delivered) build credibility.
“We cannot show anything, it is all under NDA.” That leaves engineering firm websites with generic text that every competitor also has.
What you can show
| Content | Example |
|---|---|
| Anonymized case | “Packaging machine maker: 140 parts detailed in 6 weeks to meet a trade show” |
| Process | How you receive files, check, review and deliver |
| Own examples | A fictional assembly modeled and drawn to your standards |
| Capabilities | Software, standards, industries, languages |
| Numbers | Drawings delivered, projects, years, clients served |
| Testimonials | Quote with name and role, with permission |
Ask early
Add a clause or a simple email at the start of each project asking what can be published: logo, anonymized case, testimonial. It costs nothing and builds the portfolio over time.
Structure that converts
Service pages with a short anonymized case each, a clear “how we work” page and a direct way to send a pilot package.
We build websites for engineering firms that show expertise without exposing clients. See industrial websites.
When to outsource this
- Your site has no examples because everything is confidential
- Prospects ask for references before every meeting
When not to
- Your clients already let you publish projects openly
FAQ
Can I show blurred drawings?
Even blurred drawings may reveal shapes. Prefer your own example parts or anonymized descriptions unless you have written consent.
What makes an anonymized case convincing?
Specific industry, a real constraint, numbers (time, scope) and what changed for the client.
Should I ask clients for testimonials?
Yes, many agree to a short quote with name and role even when drawings are confidential.
Where do anonymized cases go on the site?
Near the related service pages and in a 'how we work' section, not only in a portfolio page.
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