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B2B ordering catalog with price tiers and minimum order

A B2B ordering catalog lets resellers and contractors browse products, see the price change with quantity, check the minimum order and send a complete order to the sales team by WhatsApp or email. It reduces phone calls and errors, shows the right price instantly and works as a self-service channel next to the sales reps.

Guilherme Rodrigues ItinoseUpdated 2 min read

Key takeaways

  • Quantity price tiers encourage bigger orders and answer 'how much for 50?'.
  • Show the minimum order in the cart before checkout.
  • Customer-specific prices need login; public tiers do not.
  • Send orders to the rep who serves that customer.
  • Integrate stock and prices with the ERP when possible.

Distributors live on repeat orders, and most of them arrive as photos of handwritten lists or long WhatsApp chats. A B2B catalog turns them into clean orders.

What B2B buyers need

Need Catalog feature
“How much for 30 boxes?” Price tiers shown on every product
“Is there a minimum?” Minimum order warning in the cart
“Do you have it in stock?” Stock status from the ERP
“Send me the usual” Reorder from history (with login)
“My price is different” Customer-specific price tables

Order flow

  1. Customer builds the order with tier prices calculated.
  2. The cart warns if the minimum is not reached.
  3. The order goes to the right rep with customer data.
  4. The rep confirms availability, delivery and billing.

Start simple

Public catalog with tiers and minimum order first; login and customer prices later.

Try the B2B distributor demo on our digital catalogs page.

When to outsource this

  • Sales reps spend the day typing orders from WhatsApp messages
  • Customers ask for the price list every week

When not to

  • Every order is a custom negotiation with no standard prices

FAQ

Do I need a full e-commerce platform?

Not always. Many B2B catalogs send orders to sales for confirmation instead of charging a card online.

Can each customer see their own prices?

Yes, with login and price tables per customer or group.

How do I keep prices updated?

Import from the ERP or a spreadsheet; changes appear on the catalog automatically.

Will this replace my sales reps?

It removes order typing so reps can visit, advise and sell more.

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