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DOWNWAY

Design study · not a client project

Website concept for upholstery

Before-and-after sofas and chairs as the main pitch: reupholster instead of replace.

Website design study for upholstery, with the company name replaced by a placeholder brand

What the study explores

Before-and-after sofas and chairs as the main pitch: reupholster instead of replace.

  • Project gallery and before-and-after as proof
  • WhatsApp quote with the type of job already filled in
  • Steps from site visit to installation, so customers know what to expect

What a upholstery website needs

For home and construction services, photos of finished work sell more than any copy. Customers want to know if you cover their area and what it costs.

The demo was built as a pitch for a company in this sector and shows its name. It is not a Downway client, and the demo is kept out of search engines.

Want a site like this for your company?

Downway designs and launches the site with your own copy, photos and SEO, starting from a study like this one.

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We return a review with issues found, suggested fixes and a fixed-price scope. Free, under NDA if you need one.