Design study · not a client project
Website concept for pizzeria
Ordering direct with no delivery-app fee as the pitch, with the menu one tap from the top.

What the study explores
Ordering direct with no delivery-app fee as the pitch, with the menu one tap from the top.
- Large product photos as the main argument
- Products or packages grouped by occasion
- Direct ordering on WhatsApp, with no app fees
What a pizzeria website needs
Food, flowers and parties sell through the eyes. The site is a showcase of large photos that ends in a simple order, with no sign-up.
The demo was built as a pitch for a company in this sector and shows its name. It is not a Downway client, and the demo is kept out of search engines.
Want a site like this for your company?
Downway designs and launches the site with your own copy, photos and SEO, starting from a study like this one.
See the websites service

