Design study · not a client project
Website concept for optician
Frames in a showcase and the eye exam explained, with the physical store as the click's destination.
What the study explores
Frames in a showcase and the eye exam explained, with the physical store as the click's destination.
- One-click booking at the top and at the end of every section
- Treatments explained in plain language, with no promised results
- Facility and team photos so patients arrive at ease
What a optician website needs
In healthcare, patients decide on trust. The site has to show the professional, explain the treatment without promising results and make booking easy.
The demo was built as a pitch for a company in this sector and shows its name. It is not a Downway client, and the demo is kept out of search engines.
Want a site like this for your company?
Downway designs and launches the site with your own copy, photos and SEO, starting from a study like this one.
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