Subfolder, Subdomain or ccTLD for a Multilingual Site
Subdomain vs subdirectory for SEO: compare subfolder, subdomain and ccTLD URL structures for an English version, and see which fits your company size.
3 min read
Blog
Technical content, no fluff
WhatsApp Button on Website: B2B Questions Answered
Should a B2B site have a WhatsApp button on the website? Learn where to place it, how to measure the leads it brings and when a quote form works better.
3 min read
How Much to Invest in Paid Ads: Setting Your Monthly Budget
Paid ads budget planning: work out your monthly spend from average order value, close rate and the cost per lead your business can actually afford.
3 min read
How to Track Quote Requests on Your Website
Learn how to track quote requests on your website: form events, WhatsApp and phone clicks, and how to see which source actually brings in real buyers.
3 min read
AI Usage Policy for Employees: Steps and a Template
Learn how to write an AI usage policy for employees on one page, with clear rules for sensitive data and an editable template you can adapt today.
3 min read
Google Search Console for B2B: Reports That Matter
How to use Google Search Console for a B2B or industrial site: the reports to check weekly, how to find queries with impressions but no clicks, and act on them.
3 min read
CPC for Industrial Keywords: What to Expect by Category
Industrial keywords CPC explained: typical ranges by product category, what makes clicks more expensive and how to lower cost without losing lead volume.
3 min read
WhatsApp Business Automation for Industrial Sales
WhatsApp business automation guide for industrial and B2B firms: order status, invoice copies, segmentation and Meta's rules so your number is not blocked.
3 min read
Auto Parts Distributor: A Website That Cut Repeat Calls
A hypothetical auto parts distributor moves fitment and availability lookups online, frees up its phone lines and gains data on what customers search for.
3 min read
First AI Project for a Small Business: A Scoring Checklist
Use this checklist to pick your first AI project for a small business: score ideas on impact, available data and risk, then rank them before you spend money.
3 min read
How to Run a DIY SEO Audit on Your Industrial Website
Run an SEO audit on your industrial website in 6 steps with free tools, a findings spreadsheet and a way to prioritize fixes by impact and effort.
3 min read
Google Ads for Machine Shops and Laser Cutting: A Scenario
Google Ads for a machine shop and laser cutting: a hypothetical scenario with campaign structure, drawing upload, audiences and the results to expect.
3 min read