Cases
Real projects and design studies
Client projects first. Then concept work: design exercises for industry, healthcare and services, with no client behind them.
4 client projects · 24 concept studies
Client projects
Directional drilling (HDD)
GV Drill
A drilling equipment company with no digital channel to present its technical product line to B2B buyers, relying only on direct sales contact.
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Engineering consultancy
Emite Engenharia
An engineering consultancy with no structured online presence — it relied on referrals and direct contact, with no website backing its technical credibility.
Read the case
Occupational safety engineering
MT Engenharia
An occupational safety firm with no digital channel to present its technical reports (risk and health programs) and training to client companies.
Read the caseIndustrial distribution
JCS Distribuidora
An industrial distributor with no social media content strategy — sporadic posting, no technical authority and no qualified contacts.
Read the case
Concept work
Websites Downway designed as studies for each sector. Company names and details were replaced with a placeholder brand, and images are illustrative.
Design study · not a client projectIndustry
Precision machining
An RFQ-first hero: the buyer sends the drawing on the first click.
Design study · not a client projectIndustry
Reverse engineering and prototyping
CAD language (mesh → model, dimensions, status) to show the path from physical part to drawing.
Design study · not a client projectIndustry
Mechanical drafting studio
A wireframe assembly that builds itself as you scroll, one project stage at a time.
Design study · not a client projectIndustry
Tooling and stamping
Product photography up front to sell repeatability, not price.
Design study · not a client projectIndustry
Plastic injection molding
A light layout with a mosaic of molded parts, aimed at product-engineering buyers.
Design study · not a client projectIndustry
Surface treatment
Full-bleed material imagery and a single message about part durability.
Design study · not a client projectIndustry
Steel structures
Design, fabrication and erection in one line, with site photos as visual proof.
Design study · not a client projectIndustry
Laser cutting and bending
From file to finished part: the cut, bend and finish flow told in the hero.
Design study · not a client projectIndustry
Powder coating
A mosaic of coated parts on a dark background: the finish color is the pitch.
Design study · not a client projectIndustry
Metal stamping
Large type and production-line photos aimed at buyers who order in volume.
Design study · not a client projectIndustry
Welding and fabrication
Machining and welding in one collage-style hero, with the quote request always in view.
Design study · not a client projectIndustry
CNC machining
Full-bleed spark photography and a single promise: to print, on time, no rework.
Design study · not a client projectIndustry
Industrial boilermaking
A lathe in motion on a dark background, with a messaging button for quotes up top.
Design study · not a client projectHealthcare
Dental practice
The treatment room as the backdrop and one-click booking to convey calm.
Design study · not a client projectHealthcare
Dental clinic
A dark, high-contrast smile close-up: a premium look for cosmetic dentistry.
Design study · not a client projectHealthcare
Dental implants
A message about chewing with confidence again, for people researching implants for the first time.
Design study · not a client projectHealthcare
Oral rehabilitation
A light, welcoming layout with a photo of the facility to show equipment without jargon.
Design study · not a client projectHealthcare
Aesthetics clinic
Dark background, elegant serif and a collage of treatments for a premium position.
Design study · not a client projectHealthcare
Veterinary clinic
A care photo up front and services explained so pet owners can decide quickly.
Design study · not a client projectServices
Law firm
A sober tone, classic serif and practice areas explained in plain language.
Design study · not a client projectServices
Legal advisory practice
A full-bleed image of Lady Justice and a single invitation: talk to the firm.
Design study · not a client projectServices
Cross-training box
An action shot and a free trial class as the main button, to convert beginners.
Design study · not a client projectServices
Neighborhood gym
A direct headline: big-gym equipment with neighborhood-gym attention.
Design study · not a client projectServices
Jiu-jitsu school
A full-bleed training photo with classes by level right below, for parents and beginners.